Surfside PPC Newsletter For the Week of October 19, 2026 What's up everyone and welcome to the Surfside PPC Newsletter! Four of this week's five changes are about numbers you are already looking at being wrong. Your ChatGPT referral traffic appeared to fall off a cliff last week and the traffic never actually left. Your Demand Gen costs are no longer final for 60 days instead of three weeks. And in February, Google stops protecting your Search budget from Display on its own. None of that...
13 days ago • 2 min read
Surfside PPC Newsletter For the Week of October 12, 2026 What's up everyone and welcome to the Surfside PPC Newsletter! Almost everything that changed this week widens the gap between what your account reports and what is actually true. Google starts putting offers into your ads today that you did not write. A calculator went live showing that the campaign you call profitable may be losing money. And the measurement tool that tells you whether your campaigns earned their conversions is...
20 days ago • 2 min read
Surfside PPC Newsletter For the Week of October 5, 2026 What's up everyone and welcome to the Surfside PPC Newsletter! Two things happened this week that will show up in your account whether or not you do anything about them. Google put an October 19 deadline on the business name in your ads, and the September spam update moved rankings a second time on September 30, after most people had already decided what it cost them. That second one is the frustrating part. If you checked your traffic...
27 days ago • 2 min read
Surfside PPC Newsletter For the Week of September 28, 2026 What's up everyone and welcome to the Surfside PPC Newsletter! Four of this past week's five changes move your numbers without anything in your account looking different. Your rankings shifted over the weekend because Google started a spam update on Thursday. Your Search Console text search totals may have dropped on September 24 because Google pulled image searches into a separate bucket. And the way you have been judging bid changes...
about 1 month ago • 2 min read
Surfside PPC Newsletter For the Week of September 21, 2026 What's up everyone and welcome to the Surfside PPC Newsletter! Three of this week's changes have already happened to you. If any of your campaigns are capped by budget, your cost per click went up. If you check rankings in a third-party tool, the data you looked at this week is less reliable than it was two weeks ago. And if your site sits behind Cloudflare, your crawler settings may have been switched over for you. Nobody sent an...
about 1 month ago • 2 min read
Surfside PPC Newsletter For the Week of September 14, 2026 Welcome to the Surfside PPC Newsletter! In this weeks update, we have new Performance Max features, Google Search Console reporting issues, and advertisers not receiving their Google Ads promo credits. The 2 biggest updates to watch in Google Ads are still bidding and targeting. The bidding updates on August 17th have negatively impacted a few of my accounts, but ultimately Google is telling advertisers they need to spend to get...
about 2 months ago • 2 min read
Surfside PPC Newsletter For the Week of September 7, 2026 Hello all and welcome to the Surfside PPC Newsletter! Two of last week's changes affect what your ads say and what your reports show, and neither one waits for you to approve it. Google Ads can now pull promotional offers off your website and place them in your ads on its own, and Search Console has started reporting your AI search visibility without telling you whether any of it turned into clicks. That is the frustrating part about a...
about 2 months ago • 2 min read
Surfside PPC Newsletter Week of August 31, 2026 What's up everyone, welcome to the Surfside PPC Newsletter! Two of last week's changes will move your numbers without anything in your account looking different. Google is about to start charging you for calls nobody answered, and organic clicks are sliding on queries where your rankings never moved. That is what makes a week like this one frustrating. Nobody sends you an alert. You find it in the bill, or in Search Console a month later when...
2 months ago • 2 min read
SURFSIDE PPC NEWSLETTER Five things happened this week that change how you should be running your accounts, and two of them come with deadlines. Google shortened how long you have to wait before switching to Maximize Conversion Value bidding, and Merchant Center is getting a hard product image requirement in January 2027. Here is everything worth your time, with the full write-up on each one. Google Cut The Wait Before Switching To Maximize Conversion Value The old guidance was four weeks or...
2 months ago • 2 min read
