SURFSIDE PPC NEWSLETTER Welcome to the Surfside PPC Newsletter! If you are running Google Ads or Meta Ads for clients, writing ad copy is probably the part of campaign setup that takes the longest. And if you are starting from a blank page every single time, you are making it harder than it needs to be. I put together a full tutorial walking through how I use Claude to generate ad copy for any client, using their own landing page content as the source material. Here is how it works. I create...
about 2 months ago • 1 min read
SURFSIDE PPC NEWSLETTER Welcome to the Surfside PPC Newsletter! I want to create helpful Advertising and Marketing content for you. If you have questions, please reply to this email! About Google Ads Keyword Match Types: If you are running Google Ads search campaigns and you are not paying close attention to your keyword match types, there is a good chance you are wasting a significant portion of your budget on searches that will never convert. Take a keyword like 'pest control' as a broad...
2 months ago • 2 min read
SURFSIDE PPC NEWSLETTER Welcome to the Surfside PPC Newsletter! Today's email will be about Local SEO! When you run a lot of paid advertising for local service companies, it's important to understand the best ways to help growing businesses get more leads. 3 Best Local SEO Tools If your Google Business Profile is sitting in the fourth or fifth spot in the local maps results, you're invisible to most of the people who are actively looking to hire someone right now. The businesses at the top...
2 months ago • 1 min read
SURFSIDE PPC NEWSLETTER If you want to grow your organic search traffic, one of the best things you can do is figure out which keywords your competitors are ranking for that you are not. These are called keyword gaps, and finding them gives you a clear roadmap of exactly where to focus your SEO efforts. The good news? You can find them quickly using free tools you probably already have access to. Here is the process. Start by going into the Google Keyword Planner inside your Google Ads...
3 months ago • 1 min read
SURFSIDE PPC NEWSLETTER Welcome to the Surfside PPC Newsletter! If you run a local service business and you're driving phone calls through Google Ads, there's a good chance you're not tracking them correctly. That means you're wasting a significant portion of your budget without even knowing it. I put together a full tutorial walking through how to set up phone call conversion tracking in Google Ads using Google Tag Manager, completely free without any third-party tools. There are three call...
3 months ago • 1 min read
SURFSIDE PPC NEWSLETTER Welcome to the Surfside PPC Newsletter! Happy Friday - You may not be reading this on a Friday, but I am writing it on a Friday. My plan is to send 2 newsletters per week, highlighting some of my new content. If you run Google Ads for a local service business, building a solid keyword list is one of the most important things you can do before a campaign goes live. The problem is it can take a long time to do it manually, and it is easy to miss entire service...
3 months ago • 1 min read
SURFSIDE PPC NEWSLETTER Welcome to the Surfside PPC Newsletter! If you run a local service business, it's hard to drive leads without running paid advertising. While Local Service Ads are useful for some companies, they can be unpredictable overall. I put together a tutorial to help go over Google Search Ads. A lot has changed for local service companies and the costs are higher than ever, but it still drives leads effectively. Most local service businesses do well running Local Services Ads...
3 months ago • 1 min read